Purpose
What this resource helps a team do
Reviews whether photos, captions, stories, reports, and event outputs meet visibility, attribution, consent, and reporting needs.
The resource is intended to create a consistent decision trail. It helps a communication or program team identify what information is needed, who is responsible for it, what should be reviewed, and how the final output will serve its audience.
Resource components
What to include
Branding review
Document the relevant inputs, decisions, evidence, responsibilities, and review notes for this component.
Caption accuracy
Document the relevant inputs, decisions, evidence, responsibilities, and review notes for this component.
Consent checks
Document the relevant inputs, decisions, evidence, responsibilities, and review notes for this component.
Partner acknowledgement
Document the relevant inputs, decisions, evidence, responsibilities, and review notes for this component.
Reporting value
Document the relevant inputs, decisions, evidence, responsibilities, and review notes for this component.
Suggested workflow
Use the resource in four passes
1. Scope
Define the audience, activity, decision, deadline, evidence available, and owner before completing the resource.
2. Capture
Record source material, stakeholder input, consent, context, and unresolved questions while they can still be verified.
3. Review
Check accuracy, completeness, representation, attribution, accessibility, and alignment with program requirements.
4. Reuse
Store the final record so it can support reports, briefs, stories, presentations, and future planning.
Quality standard
Completion check
- The intended audience and decision are explicit.
- Claims can be traced to a source, observation, record, or named stakeholder input.
- Consent, attribution, and sensitive context have been reviewed.
- Responsibilities and unresolved follow-up actions are visible.
- The final record can be understood and reused by someone outside the original activity.
Expected outcome: Cleaner public assets and fewer gaps during donor reporting or annual communication reviews.
Frequently asked questions
When should this resource be used?
Reviews whether photos, captions, stories, reports, and event outputs meet visibility, attribution, consent, and reporting needs.
What does the resource include?
Branding review, Caption accuracy, Consent checks, Partner acknowledgement, Reporting value.
What outcome should it support?
Cleaner public assets and fewer gaps during donor reporting or annual communication reviews.